If you’re like most sales professionals, then you’ve learned that LinkedIn is a great place to generate prospects. But when it comes time to send out emails, how do you get people to respond? It’s not an easy question.
After all, there are plenty of other companies who are also mailing these people. So what can you do in standing out? Well, this article will look into the best approaches for getting responses from your prospective clients.
Look for a Common Ground
Finding common ground isn’t always easy. But when you see it, you can work towards building rapport, which will ultimately get your prospective client to become more open to what you have to offer. In this approach, look for something your company provides that the prospect has recently discussed in their profile or shown interest in their updates.
It can be anything from a new product or service that you offer to an industry-related news article that the prospect recently shared with others on LinkedIn. If you’re unable to find common ground through your research, look for some in their profile and updates.
Look at Their Network for Connections
If you’re like most sales professionals, you know that connecting with your prospective client is essential. Many sales professionals don’t realize that they can find new prospects to add to their network by looking at the people whom your prospect already knows.
Look for LinkedIn members who work in an industry related to yours and whose company size and location match what you’re targeting.
Leverage LinkedIn Groups
LinkedIn groups are a great way to get involved with your potential customers. Many of them have active discussions going on, where you can offer advice and insight. What’s more, is that many members will be watching closely for new responses.
So when you post a question or reply, they’ll be more inclined to click through to your profile. If you cannot identify relevant groups, look for ones where members share interests similar to yours and your prospects.
Use Outreach Software
If you’re like most sales professionals, then you likely have more than 50 LinkedIn prospects to work with. Sending out emails to these people one by one can be a bit of a task, especially since many prospects will ignore your message or won’t respond at all.
So what can you do? You can use an effective tool for automation that takes the guesswork out of prospecting by generating custom emails for every person you look up. LinkedIn is particularly beneficial when it comes to reaching out to prospects as a B2B.
It can help you create long-term relationships hence the growth of your network. However, you need to do it right as failure to target the suitable targets will make the efforts not bear much fruit.
It’s a good idea to schedule personalized automated emails as this is catchy and makes prospects feel you’re addressing them. For instance, you can send an email informing them of a new product similar to what they buy.
Ensure Your Profile is Updated
The last thing you want to do is send out an email to a potential customer with information about your company that’s out of date. As a result, it’s essential to update your company page with current information. You should also make sure that your profile includes recent updates related to the industry you’re targeting.
Doing so increases the chances of getting noticed by prospects who are looking for people like you. In addition, your profile should have a few recommendations.
And the best part is that these recommendations don’t have to come from people you’ve worked with before. They can be from industry experts and fellow LinkedIn members as well.
Be Accurate with Your Timing
Many sales professionals are impatient by nature. And because of this, they send out inMails at times that are either too early or too late. For instance, sending a message asking about the prospect’s marketing budget before you’ve developed a rapport will likely lead to confusion and irritation on their part.
As for timing, remember that most people only check their LinkedIn messages a few times per week. So sending out an inMail at the end of the workday could spell disaster since they may wait until tomorrow to respond.
Try Using Video
It’s no secret that people like to buy from people they want. So if you’re able to include a video in your LinkedIn messages, then you should give it a try. Doing so increases prospects’ chances of getting noticed while also helping to establish long-term relationships with them.
And when it offers this option, the software you use to automate LinkedIn messages should include video integration.
Warm Up the Prospects
A common sales tactic is to start with a lower-priced product or service. Then you slowly move up the ladder until you get to your most expensive offering. Well, prospecting on LinkedIn works similarly.
However, avoid moving from one product or service to another; you’ll be looking for ways to warm prospects up to your company. This can be done by asking them for advice, giving them helpful information, and recommending exciting content that you think could help them in some way.
Compelling Titles Are Key
When it comes to reaching out to your prospects on LinkedIn, your subject lines are the most critical part of the message. As a result, you should spend plenty of time developing compelling titles that entice prospects to open your message. Following are some ways you can do this:
Using the prospect’s name in the subject line is a great way to make them feel special.
Striking up conversations about industry trends and news items can help you build relationships with prospects.
Promoting products or services similar to what they buy will increase the chances of getting noticed by prospects.
Remember to Add a Call-to-Action
At the end of your message, you should include an attraction point that tells prospects what you want them to do next. For instance, asking for an appointment or simply encouraging opportunities to connect with you will help move a relationship forward. Just keep in mind that you have to be patient when prospecting on LinkedIn.
As a result, don’t send out any messages until you’re 100 percent comfortable with your campaign. In addition, remember that the best way to get noticed by prospects is by providing value at every opportunity.
Understand the Components of a Highly Effective InMail
Making a meaningful connection with potential customers can be challenging if you’re not using LinkedIn. Luckily, the social media site has designed an inMail messaging system that allows business professionals to communicate directly with anyone on their network.
When used correctly, this messaging service can help you build strategic relationships without being annoying. One way is through making the InMail structure excellent.
People can spot a fake from a mile away. And while LinkedIn is an excellent platform for professionals to interact with new people, it’s also a great place to connect with current customers.
So if you’re going to send prospects on the network messages that promote your product or service, then make sure they come across as genuine and not spammy.
To conclude, if you’re an entrepreneur who wants to use LinkedIn for sales-boosting, begin by learning how to draw the attention of prospects through inMails. For instance, proper automation of emails can increase customer conversion rates.
Generally, it helps a lot to do the correct timing of the messages and be sublime when targeting potential customers. Using automation tools can be beneficial in achieving this.
How Do You Get Prospects to Respond to Your Cold LinkedIn InMails?